With its customer base at the heart of its concept, Rainbows and officeTwelve specified Karndean's Van Gogh Wood and new Kaleidoscope at its 80m² flagship store, in Cattle Market, to fulfil its bright and modern interior design scheme.
The completed store features the delicate oak grains and chalky cool washed finish of Van Gogh White Washed Oak throughout the clothing and homeware section, and Kaleidoscope Tripoint in a dedicated children's area as a standalone rug effect.
"We're absolutely thrilled with the finished look, and having our Karndean floor to capture the imagination of our customers will certainly encourage them to browse for longer," explained Kate Golding, head of organisational giving at Rainbows.
She said: "It was essential for us to stand out from our competitors, and at the same time create a wow environment for our first flagship space. Rather than adding lots of obvious bright colours, we looked to add geometric shapes with Kaleidoscope Tripoint and a contrasting statement orange wall for opulence and sophistication.
"With high traffic expected, we're confident our floor will stand the test of time and accommodate our growing customer base going forward."
Kaleidoscope by Karndean Designflooring is designed specifically to offer unparalleled flexibility for interior designers and flooring contractors looking to create a unique floor design. It features six designs as standard including Cubix, Pennon, Apex, Pyramid, Tripoint and Hexa.
The collection contains popular shapes and patterns, such as hexagons, chevrons and cubes to name but a few, that can be cut in a number of colour combinations across Karndean¹s established wood and stone designs. It also introduces block colourways, giving designers the ability to specify bright colours against wood and stone for added visual interest in commercial and residential spaces.
Matthew Speck, head of commercial sales at Karndean Designflooring, said: "It's been fantastic to work with Rainbows and support such a worthwhile cause in creating a bespoke Kaleidoscope floor.
He said: "All the money raised at the Loughborough store will enable the charity to keep making a difference, and help the charity continue to support children and young people with life-limiting conditions in the East Midlands."
Founded in 1994, Rainbows provides support for over 350 children and young people as well as their families and friends throughout Leicestershire, Nottinghamshire, Derbyshire, Rutland, Lincolnshire and Northampstonshire.