Introducing Marshalls’ product proposition specifically designed for housebuilders

Housebuilding is hitting levels not seen since the worldwide financial crisis of a decade ago. The Department of Communities and Local Government has reported that work on more than 160,000 homes was started in the 2016/17 financial year, with almost 150,000 homes being completed during the same period.

Encouraging as these figures are, they’re still some way off the annual target of 250,000, which the Government set out in last May’s Queen’s Speech by promising 1.5 million new homes would be built by 2022.

With the drive to meet this ambitious figure gathering pace, sector chiefs are hailing a revitalised construction industry that’s creating jobs and bringing heavy investment in infrastructure. However, there is still the logistical challenge of creating 1.5 million new homes by that 2022 deadline.

With that in mind, Marshalls has aligned its residential offering to help meet this challenge.

Keyblok is the UK’s most popular modular concrete block paving. Available in a wide range of colours, it’s been the product of choice for driveways and public spaces across the country. It’s also available as Priora Permeable Block Paving – which has been proven to mitigate the risk of flooding, thereby meeting the sustainable drainage guidelines for new developments.

Alongside these existing paving solutions, Marshalls wanted to create a competitively-priced collection of products specifically designed for residential projects. Marshalls’ new complementary kerb and edging systems are designed to draw a scheme together. Crucially, they are also easily installed – not least because unlike many products on the market they aren’t over engineered commercial products that are being used for residential projects.

Keypave, a flag variant of Marshalls’ popular Keyblok, is manufactured with the same standard smooth finish and available in Keyblok’s most popular colours and three modular plan sizes. Keypave has been designed in accordance with building regulations Part M, 2015 to enable housebuilders to easily meet 900mm pathway requirements. The thickness of Keypave is also engineered specifically for the housebuilder, being set at 40mm rather than the typical 50mm seen in commercial schemes.

Keykerb provides small element kerb units designed to complement Keyblok, Keypave and Priora surfaces. An incredibly versatile kerb, one way up it has a rounded bullnose profile, the other way it has a chamfered edge.

Keyedge provides a complementary product for paving and block paving. Again, it comes in the four Keyblok colours of Buff, Bracken, Brindle and Burnt Ochre and along with the same attractive chamfered edge as Keyblok & Keypave.

“It’s all been driven by the fact that there’s a need in the market that we’ve worked hard to satisfy,” says Andrew Stalker, Marshalls’ head of commercial marketing.

“We’re constantly working with our customer base to gather feedback on how we can help them further, and strive to create quality products which offer value for money, durability, and fantastic aesthetic options –it’s a continuous development process.”

With a target of building 250,000 new homes every year, the housebuilding sector has its work cut out. The Housebuilder Product Package offers a complete solution that can help meet this challenge through quality, complementary products that are competitively-priced and easy to install.

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