ADI Kick Off Trafford Centre’s Digital Facelift With Fine-Pitch LED Display

Digital installation specialists, ADI, have installed a brand-new 4mm LED screen at the iconic Trafford Centre, as part of the venue’s wider plans to strengthen their digital-out-of-home offering.

Commissioned by Trafford Centre’s asset managers Pradera Lateral, ADI replaced the existing 4:3 aspect ratio LED screen within The Orient food court with a fine pitch 16:9 display featuring ADI’s proprietary MT product. The 16:9 aspect ratio offers a more conventional platform for both video content and advertising, while the 4mm MT series guarantees exceptional image quality.

The new 28m display is located in the heart of The Orient food court, which remains the largest food court in Europe and the destination’s busiest area with high footfall and dwell time.

It is being used to activate Clear Channel’s vast portfolio of brand advertisers, share Trafford Centre news and provide a dynamic backdrop for the wide variety of live events held in this location.

Bruce Gardner, Brand Experience Director at Pradera Lateral, added: “ADI’s extensive experience in LED display installations at high profile retail & leisure destinations made them the ideal partner to deliver this upgrade. We are keen to inject the latest innovation into the Trafford Centre and revolutionise the experience for shoppers, and the brand-new high-resolution display is an important first step towards us achieving that.”

ADI are offering interactive, informative sessions for architects and construction professionals on LED screen technologies, where the ADI team comes to you.

To find out more information, or to book a session, please contact Drew Burrow using the details below.

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