Commissioned by Leeds City Council, the brand new 23m2 canvas replaces the old Big Screen which was installed over a decade ago. It offers a much higher resolution screen, using ADI’s revolutionary MT series - a next generation lightweight, slimline and energy-efficient LED product – in a 4mm resolution.
The refresh provides the bustling city centre destination with an improved digital-out-of-home (DOOH) platform to activate brand advertisers and helps promote the renowned entertainment programme held within the public realm space, as well as being integrated into live events. Commenting on the project, Leeds City Council’s Events Manager Craig Shackleton said: “The upgrade of the Big Screen in Millennium Square has been fantastic. The ADI team went above and beyond to meet a tight deadline and exceeded all our expectations with the quality of both their product and service.”
As LED screen technology advances, it’s evolved to become a sophisticated cladding material in its own right, with huge creative capabilities and opportunities for application. ADI are offering interactive, informative sessions for architects and construction professionals on the topic, where the ADI team comes to you.
To find our more information, or to book a session, please contact Drew Burrow using the details below.