Bringing together expertise and insight from around the company, the Lathams Specification Team has been launched as a one-stop solution for materials specifiers.
There is a strong focus on products with unique benefits, including solid surfaces, hardwearing laminates, antimicrobial acrylics and robust exterior cladding.
Aesthetics are well catered for too, with the team able to recommend a range of surfaces, finishes, colours and styles suitable for any project. These include products that mimic other materials, such as decors that replicate the look and feel of various stones, woods and linens.
“There are many high-quality, advanced products being brought to market all of the time. It’s easy for specifiers to lose track of what’s available or just stick to what they know”, said Rob Goodman, who leads the team.
“What they are often unaware of is the broad range of options available to achieve that final finish that a customer has requested. By creating a single point of contact we can better support the A&D community and help them to find the right solution for their client’s brief.”
The team’s knowledge incorporates a broad product portfolio including solid surfaces such as HI-MACS and Avonite and decorative laminates and veneers from manufacturers including Egger, Xylocleaf, Kronospan and Decospan.
The team will support customers throughout the UK, corresponding with the locations of Lathams’ various showrooms and depots.
The specification team comprises Debbie Northall (London), Joe Sepede (Yate, Thurrock and Hemel Hempstead), Natasha Smith (Dudley and Leicester), Mark Robinson (Leeds, Ireland and North West England) and David Schofield (Leeds, Gateshead and Scotland).
To coincide with the announcement of the new team a solid surfaces website has also gone live, providing an additional detailed product resource for specifiers and customers.
In particular, the new website shows the Lathams range of HI-MACS products made from a delicate composition of acrylic, minerals and natural pigments that combine to create a smooth, non porous, thermoformable and visually seamless surface. Almost as robust as stone, this remarkable material can be worked in the same way as wood.
The site also features Avonite, frequently used in architectural and design applications across numerous sectors including hospitality, retail, education, government, transportation, public and living spaces, healthcare and commercial workspaces. With 65 striking colours in the range, Avonite is hugely versatile.
So You Think You Know Lathams?
James Latham is drawing attention to some of its highest performing products and the new innovations for 2021 as part of its latest ‘Think You Know Lathams’ campaign.
From decorative panels to external cladding, timber mouldings to acrylic sheets, Lathams has responded to customer demand to increase its product portfolio even further.
Look out for its new animated character, d.zen, and a free prize draw to win a £1,000 voucher to spend on Lathams products by 31 March 2021. There are also two runner-up prizes of £500.