While large architecture firms and construction companies can count on recommendation and market share to procure its new contracts, new small-to-medium-sized businesses must rely on building their brands – a costly exercise with little instant impact. A structured approach to your marketing campaign is claimed by agencies all over to deliver the best results, and what better time to reflect on this activity than the new year. In this issue, Sarah Reay, Managing Director of Construction Marketing Experts offers some helpful guidelines to maximise the value of your marketing spend.
Elsewhere, FC&A profiles a selection of striking projects showcasing innovation and commitment to sustainable design. In this edition’s Design & Desire, FC&A unveils the recent commission of French architecture firm Jouin Manku. The agency has designed a new amenities wing for Société Foncière Lyonnaise’s ambitious In/Out office campus, a landmark office project that is re-defining workspaces in France. To read more about this exemplary work environment, with features including an iridescent skin and light-filled glass canopy courtyard, turn to page 28.
Meanwhile on page 11, Italy-based Kerakoll presents its brand new sustainable research and innovation institute. The building chemicals manufacturer has utilised its network of scientific collaborations to develop the best possible environment for its researchers. The construction of the GreenLab is in keeping with the company’s philosophy to produce products which cause the least harm possible to the environment and human health.
Also in this issue, we bring to you the latest case studies and talking points covering Retail, KBB, Building Access, Doors, Windows & Balustrades and Sustainability.
I hope you enjoy this issue. If you wish to comment on any focus areas in this month’s issue, then please do not hesitate to get in touch at the usual address firstname.lastname@example.org. Alternatively you can interact with FC&A via Facebook (www.facebook.com/fcamagazine) or Twitter (FCAMagazine).