Child's Play

The spatial objective of L’Imaginaire of St-Bruno was to create an exhilarating and unique customer journey in the colours of the playful universe of a game store.


This first branch in Montreal had to represent the effervescence of the metropolis and entertainment through the presentation of products that transcends mere display and becomes an experience in itself. With the owners being enthusiasts and long-standing clients, the intention of creating a store that reflects their image and lived up to the expectations of their customers was a pleasure and a priority for design firm Perron.

The design intentions of L’Imaginaire are broken down through the different thematic areas, standing out from each other for their theatrical and singular character. Once linked by an intuitive and equally fun route, these different areas are transformed into a journey through the worlds of games, bringing together mythical characters and settings.

The user first enters the space through a passageway wrapped in coloured arches, ultimately opening onto the central aisle, a place conducive to meetings and exchanges and offering a panoramic view of the different sections. The monumental wooden structure constitutes the transition between the real and the fantasy worlds while acting as a signature of the boutique’s design. The innovative addition of a coffee counter at the entrance creates a multisensory experience while also creating opportunities for sharing between the various enthusiasts.


Architect and designer:


Services provided:

Creating an in-store experience, design concept, custom-made furniture design, technical drawings and project management


Dallaire Consultants

General contractor:

Dama Construction


Ulysse Lemerise

Then, the circulation and product presentation spaces are delimited by coloured regions on the ground and aerial structures, allowing users and employees to navigate freely and instinctively through the departments. At the end of the course, a huge counter inspired by genius bars brings together the greatest connoisseurs, eager to answer all your questions.

Perron’s design mission was, therefore, to build an experience in itself that would make it possible to remove the shopping centre atmosphere and offer enthusiasts a space for meetings and exchanges that helps them to escape from the real world. The design firm’s team also had the opportunity to work on the design of the Quebec branch, which puts forward an equally unique concept.

About Perron

Perron is a multidisciplinary studio specialising in creating experiences. The goal is to transform its clients’ visions into a reality while managing to establish a personalised customer experience for their individual businesses. 

An interior design firm based in Quebec and Montreal, Perron delivers a full range of services related to design and architecture, from conception to technical drawings, production and project management.  

The firm mainly operates in the commercial fields of design but appreciates applying its expertise in creating experiences in residential projects as well. The brand firmly believes that interior design is an essential factor for a client’s appreciation of any space, whether it’s feeling at home wherever they are or transporting them into a universe in which they can’t wait to come back.

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