This year’s show returns to the design district of West Kensington this September

100% Design, one of the UK’s largest trade shows for builders, architects and designers, returns to Olympia, London, in the burgeoning design district of West Kensington, from 20th to 23rd September.


Now in its 23rd year, 100% Design is the commercial cornerstone of London Design Festival, showcasing leading national and international brands, manufacturers and designers across five design areas: Design & Build, Interiors, Workplace, Kitchens, Bedrooms & Bathrooms and Emerging Brands. Design & Build, the largest section in the show, is specifically tailored to the building community, featuring a materials showcase, alongside the latest surface innovations, technology and home automation, presented by exceptional brands and suppliers.

Exhibiting this year will be Sky-Frame, the world-leading Swiss sliding window system manufacturer, which will launch its new Sky-Frame Inline support post, and Italian sliding door pioneer Ermetika, which will showcase its new acoustic sliding doors and fire rated invisible swing doors.

Look out for UK-based exhibitors, including rainscreen cladding manufacturer Domus Facades, which will launch a new support system at 100% Design, and London-based commercial floor and wall tile supplier Grestec Tiles, whose expansive Diesel range of porcelain, ceramic, natural stone and glass tile collections meet a wide range of architectural specifications.

Many brands are utilising natural materials in response to a growing demand for homes and buildings that demonstrate harmony with the natural world. One notable innovator in this field to keep an eye on is green systems specialist Mobilane, presenting a range of living walls.

Coming to the show for the first time this year is Timbertherm, with its wooden floor heating and will be joined by Italian electric power solution developer Vimar, which will be showcasing its new ‘total look’ Eikon control plates at the show.

Each year, 100% Design adopts a theme which is reflected across its installations, features and talks programme with industry leaders, who will discuss professional development and the future of design. This year’s theme is Elements, which considers everything from design basics and development processes to the component parts that make up a product. Leading Design Journalist Max Fraser, who has been appointed as the show’s Content Editor for 2017, is producing features and installations responding by the theme. From the talks programme, a BIID Interior Design Masterclass with Susie Rumbold is promising to be a highlight. It will focus on new trends in interior design and is scheduled for Saturday 23rd September.

Last year, 100% Design attracted over 27,000 visitors, bringing together builders, architects, designers, retailers and developers with an impressive combined spend of over £3.9bn.

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